Seminars

All Leads Aren't Created Equal

Should you pay for many leads that seldom convert, or should you focus on a few leads that will likely become a customer? In the age of big data, companies often judge the effectiveness of the marketing campaign by the quantity of leads generated. However, smart companies understand the ingredients of quality leads, and develop strategies to hyper-target those individuals. In this seminar, James Shi will unveil the strategies and tools that will help you better qualify your leads.

Develop Content That Works

What is content? What does it do and why is it important for your business? Understanding what metrics really matter and defining what content marries your business goals with your audience’s needs is the key to unlocking an effective content strategy. In this seminar, experienced content marketer Jennifer Sintime will explore several aspects of effective content writing that will help your brand to attract new visitors, build trust, and improve conversion.

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